Saturday, January 31, 2015

Frustration with 100 Race Goal

Back in 2011 I made the goal of walking 10,000 miles and completing 100 races.  Until recently things more or less kept on track with 52 races completed and 5403 miles walked.  The majority of those races, 33, were half marathons.  That is my favorite distance race.  But I've noticed a sharp, steady decline of half marathons on my calendar.  The reason - price.

The price for half marathons, and I'm sure this applies to full marathons, has skyrocketed over the last year or so.











Here's my theory on all of this, it's just a theory.  Races, such as these, have become commodities that are bought and sold as products by for-profit companies.  And with any product in a business, pricing strategies are developed to increase the bottom line - profit.  Somebody, somewhere is making decisions regarding how much they think people will pay for their product.


Granted, there are expenses to put on a race.  But with these prices they are not just concerned with covering those expenses, they are concerned with profit.


There are still some half marathons that are reasonably priced and I will search those out.  Maybe I'll switch to doing more 5K races as they tend to be not for profit and in many cases, support a charitable cause.



7 comments:

  1. I'm with you on the expense of races, Scott. My daughter has spent a fortune on race fees!

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    1. Anne, it is crazy the amount of money they take in. What's even more difficult is trying to explain it! :)

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  2. Hi there Scott,
    We have a pretty awesome Half Marathon here in Waterloo Ontario ... our super early bird price is $55 and goes to a max. of $80. but if people want to do it for free they just fund raise for our mental heath cause. It is the only race exclusively for walkers in Canada (no running allowed). We have great shirts, medals for finishing and 5 year age groups and tons of other gifts and prizes.

    We are a not for profit and raise funds to help people create fitness goals and provide properly fitting athletic shoes for individuals who are recovering from serious mental illness and are on severely fixed incomes. All you need are a pair of shoes to get out there and walk!
    If you have any ideas about how we can get the word out about our event please let me know ... we have been working at this for almost 8 years and it has made a difference in a lot of lives. We have given out almost 1000 pairs of shoes and we want to get even more people walking.
    www.mimiwalks.com

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    1. Susan, sounds like a wonderful event. If this was in the Atlanta area, I'd do it for sure.

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    2. Wouldn't it be great to have a Minds In Motion event in Atlanta! The winters would probably give us a better break than we have been experiencing up here. I am so impressed with all you have done in Walking to Retirement!

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  3. Scott, I once told a buddy that we should go into the marathon event business. There's usualy a no refund policy coupled with a minimum 10% no show rate and most of your workers our volunteers seems like it might be lucative.

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    1. Don, you may be on to something there! One of the blurbs I read on a for-profit marathon/half marathon site regarding volunteering "a chance to give back to the community". For a charity/fund raising/not for profit event, yes. For a for-profit, a little exploitation going on there I think.

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